Swiggy unwraps 10-Minute Food Delivery- “Bolt”
The food-tech giant, Bengaluru based Swiggy has recently launched a new 10-minute food delivery servie called Bolt in selected cities. The service aims to deliver quick-to-prepare meals from renowned restaurants and QSRs (Quick Service Restaurants)- present within a 2-kilometer radius of the customer.
In accordance with the company, Bolt emphasizes the delivery of dishes easily while at the same time ensuring they remain fresh and top-quality.
This will include famous dishes like burgers, hot beverages, cold beverages, breakfast items, and biryani that require least preparation time. It will also focus on ready-to-pack dishes like ice cream, sweets, and snacks.
Swiggy’s area of implementation for Bolt
With the help of Bolt, Swiggy is already offering deliveries from more than 2,700 restaurants inclusive of KFC, McDonald’s, Burger King, EatFit, Chaayos, Baskin Robbins, and Starbucks within 10 minutes (2-kilometer radius from customer).
The service of Bolt is as of now operational in key locations across Chennai, Hyderabad, Bengaluru, New Delhi, Pune and Mumbai and it plans to expand to additional areas in the coming weeks.
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Food brands included in Bolt
As mentioned above, Swiggy is helping offering deliveries to more than 2,700 restaurants which includes a few names- Burger King, McDonald’s, Chaayos, EatFit, KFC, Baskin Robbins and Starbucks within 10 minutes.
In addition to this, food from renowned local restaurants for instance Karachi Bakery and G Pulla Reddy Sweets in Hyderabad, MM Mithaiwala in Mumbai, Bhartiya Jalpan and Anand Sweets in Bangalore, Sethi Ice-cream in Delhi, and Irani Cafe in Pune, among others will also feature in this service.
How does Swiggy aim to deliver in 10 minutes?
In a declaration, Swiggy commented that it will achieve this by partnering with restaurants that excel in the following- quick order turnarounds, focusing on dishes requiring minimal to no preparation time, and restricting the delivery radius to 2 km.
It was also added that the delivery partners are not informed of the difference between regular orders and Bolt orders- which implies that they are neither penalized nor incentivized based on delivery time.
CEO Comments of Swiggy
The CEO of the company, Rohit Kapoor commented that Bolt is the next evolution in the company’s mission to provide for unmatched convenience. As per him. the firm revolutionized food delivery by cutting average wait times to 30 minutes-10 years ago.
Now, they are reducing the wait time even further for frequently ordered items like burgers, ice creams, biryani and coffee partnering with trusted restaurants to deliver food in mere 10 minutes.
Prior attempt of the competitor- Zomato for 10- minute delivery
The birth of Bolt by Swiggy interestingly comes after the competitor- Zomato’s attempt at 10-minute delivery.
After putting up its operations in cities like Gurugram, Delhi and Bengaluru in 2022, it had announced that it was rebranding this offering in January 2023.
Whereas Swiggy is betting on easy-to-make meals from restaurants within a 2 km radius, Zomato had previously planned to fulfill the 10-minute food orders with the help of finishing stations located in close proximity to high demand customer neighborhoods.
The idea was to create a combination with a sophisticated demand prediction algorithm and future ready in station robotics.
Conclusion
The food-tech giant, Bengaluru based Swiggy has recently launched a new 10-minute food delivery servie called Bolt in selected cities. The service aims to deliver quick-to-prepare meals from renowned restaurants and QSRs (Quick Service Restaurants)- present within a 2-kilometer radius of the customer.
With the help of Bolt, Swiggy is already offering deliveries from more than 2,700 restaurants inclusive of KFC, McDonald’s, Burger King, EatFit, Chaayos, Baskin Robbins, and Starbucks within 10 minutes (2-kilometer radius from customer).
The service of Bolt is as of now operational in key locations across Chennai, Hyderabad, Bengaluru, New Delhi, Pune and Mumbai and it plans to expand to additional areas in the coming weeks.
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